>>But Can They Find The Right Campaign Messages<<
By Nyalubinge Ngwende
Elections are won far away before the polling day. It is the campaign messages that build all the way to the polling day that give the opposition the favour of opinion polls.
But it is not every message that wins an election; people must interpret those messages into their social lives and see the reality.
Therefore opposition leaders in Zambia must not be cheated, reliance on the negative views in The Post Newspaper will not help them win the 2016 elections against the ruling Patriotic Front.
The first reason is that the PF message of pro-poor policies is still well-grounded among the call boys, necessity entrepreneurs and others who could be categorized as the street-wise life earners.
Taxi drivers in Lusaka own their own cars because Sata and his vice President Guy Scott bought them the cars on loan which they have paid back. The salary hikes, enforced through the minimum wage, for shopkeepers and unskilled public workers across the labour market is still a delight.